PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 72518
Brand La Riche Directions
Colour Blue
Hair Product Semi Permanent Hair Dye
Pack Size Four Pack
Duration 2-6 weeks
Volume 4 x 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Midnight Blue hair dye is one of the most popular shades of blue in the Directions collection. This vibrant dark blue hair dye shade is perfect for alternative and rockabilly hairstyles. Transform your hair with this multipack and save some tubs for later to keep your colour topped up. The La Riche Directions hair dye formula is designed to condition hair while it colours and is vegan friendly.

How do you use La Riche Midnight Blue hair dye?

La Riche Midnight Blue hair dye is designed to be used on towel-dried hair. Evenly apply your hair dye using a tint brush or comb while wearing protective gloves. Allow the hair dye to process for 15-30 minutes before thoroughly rinsing your hair.

Make sure to read the instructions before using La Riche Midnight Blue hair dye and always perform a patch test. Visit Blue Banana Hair Dye Guides for more advice about dyeing your hair.

Directions Midnight Blue On Brown Hair

Directions Midnight Blue can be used on brown hair to give a subtle tint of colour. For best results, apply Midnight Blue hair dye to bleached or light coloured hair. To check how this Directions hair dye will look with your hair colour, perform a strand test before you begin.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: