PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 72512
Brand La Riche Directions
Colour Turquoise
Hair Product Semi Permanent Hair Dye
Pack Size Four Pack
Duration 2-6 weeks
Volume 4 x 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


Create your next punky hairstyle with the La Riche Directions Turquoise hair dye. This vibrant light shade of La Riche hair dye is now available in a multipack so you can enjoy your turquoise colour for longer or can make sure you have enough hair dye to cover your long hair. La Riche Directions hair dye has a conditioning formula to help hair feel fresh and healthy.

How do you use La Riche Turuqoise hair dye?

To use La Riche Turquoise hair dye, start with towel-dried hair. Make sure to wear gloves when applying hair dye and evenly cover your hair for best results. Using a tint brush or comb can help to evenly spread your turquoise hair dye. Leave your hair dye to process for 15-30 minutes then thoroughly rinse your hair to complete your new hair colour.

Always make sure to read the instructions and perform a patch test when using hair dye. Visit Blue Banana Hair Dye Guides for more information on how to dye your hair at home.

Directions Turquoise On Brown Hair

Directions Turquoise on brown hair is designed to be used on pre-lightened bleached hair as it is a light shade of hair dye. If you have your heart set on using this colour on your natural hair then make sure to perform a strand test first to check the results. Directions Turquoise may give a subtle tint to light brown hair.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: