Here at Blue Banana we’re dedicated to bringing you the hottest alternative clothing brands from the emo, gothic, steampunk and indie scenes. Here you’ll find products will be updated regularly to keep you up to date with the hottest trends and styles on the scene. From new brands to returning favourites, fresh accessories to the latest clothing, this range is being constantly filled with items that hit our site -- for both men and women.

Whether you want to find the next hot product for the latest trend or you need to be on step ahead of the game, our edgy clothing store will sure to have something to resonate with your unique look! Get the new in lowdown here at Blue Banana and pick up new clothing brands before your friends.

New Alternative Clothing Brands At Blue Banana

With the new in page you’re bound to be in the know and one step ahead of everyone else in the alternative fashion world. Packed with novelty products, hot dresses and the latest new alternative clothing brands, we have got your needs covered. Check out some of our cheap alternative clothing ranges below:

Alternative Dresses - For Vintage, Steampunk & Gothic Enthusiasts
Official Band Merchandise - Rock Out With The Latest Merch
Alternative Coats & Jackets - Shop Winter & Summer Styles
Gothic Homeware – The Best Ornaments, Gifts & Trinkets
Alternative Jewellery - Shop classic alternative jewellery and new piercing accessories.
Alternative Footwear – Shoes, Bold Heels & Boots.

New Alternative Fashion Ideas

Whether you’re unsure on your style or are looking to recreate your look and make it totally unique to you, our alternative clothing shop can give you the tools to do so. Escape away from standard fashion and indulge your look in vibrant colours and styles create an entirely rock ‘n’ roll style. An alternative look can be created with the simplest accessory and completed with bold footwear and clothing that help you make a statement. Know what we’re talking about? Then make sure to keep up to date with our new in section for the latest gothic and emo clothing!

As you know you can visit us in store or online, but for fast delivery of your favourite alternative clothing brands at competitive prices, be sure to stay up to date with our alternative clothing store online. Our New In section is regularly updated so it’s incredibly easy to stay up to date with the latest alternative fashion trends.

Find Your Perfect Clothing Brands, All In Our New In Stock

This is where you’ll be able to find the best deals on the hottest new alternative and emo clothing before anyone else. Since they’ve just hit our shelves we’ll have the greatest availability of stock on these lines, and we’re always updating the range with fresh styles to keep you interested. With new in being such a popular part of our site, make sure you add your favourite style to your basket now if you want to avoid missing out. For cute alternative outfits that are updated throughout the year make sure to shop on Blue Banana.com. Our expertise on alternative fashion is here to bring you’re the latest and great of Gothic, Alternative and Steampunk fashion.

24 Apr 2026

NEW: Hell Bunny x Care Bears!

Shop the new Hell Bunny x Care Bears collab with our iconic 90s and Y2K style guide!

10 Apr 2026

FAQs: Everything To Know About Dr Martens

Answer all of your most frequently asked DM questions with this Dr Martens glossary!

13 Mar 2026

Your Complete Contact Lens Care Guide

Find out everything you need to know about looking after your coloured contact lenses!

30 Jan 2026

What is Threadless Jewellery? NEW DEALS on tops and bases

Find out everything you need to know about Threadless Jewellery: FAQs, piercing care, and all of our new deals, products, and promotions!

16 Jan 2026

New Sale Alert: Hair Dye Clearance!

Shop vivid hair dye and nourishing hair care for a fraction of the price with our new Hair Dye Clearance Sale!

New In