PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
FREE Tint Brush
FREE Tint Brush
We'll throw in a FREE tint brush with every purchase of this hair dye multipack, so you can start applying your brand new colour with ease!
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 72508
Brand La Riche Directions
Colour Blue
Hair Product Semi Permanent Hair Dye
Pack Size Four Pack
Duration 2-6 weeks
Volume 4 x 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Atlantic Blue Hair Dye is a vibrant shade of blue that is available here as a 4 pack. That means if you have long hair or want to keep your colour topped-up, you will have plenty of Atlantic Blue to use. Like all La Riche Hair Dye, Atlantic Blue is vegan-friendly and cruelty-free. The conditioning formula will help keep your hair feeling healthy while you enjoy a new punky blue hairstyle.

How do you use La Riche Atlantic Blue hair dye?

La Riche Directions hair dye gives the best results when applied to towel-dried hair. Put on your protective gloves and evenly apply your La Riche Atlantic Blue hair dye. Applying the hair dye using a tint brush or comb can help to get even coverage. La Riche Directions hair dye needs 15-30 minutes of processing time. Once the time is up, rinse your hair thoroughly to complete your blue hair transformation.

Before you dye your hair, make sure to read the instructions and perform a patch test to check for allergies. For more tips and tricks about dyeing your hair at home visit Blue Banana Hair Dye Guides.

Directions Atlantic Blue On Brown Hair

Directions Atlantic Blue on brown hair is likely to give a subtle blue tint to your hair. For best results, use La Riche Atlantic Blue on bleached pre-lightened hair.  To check how Directions Atlantic Blue will look with your hair colour why not perform a strand test before dyeing all your hair?

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: