PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 2961
Brand La Riche Directions
Colour Purple
Hair Product Semi Permanent Hair Dye
Pack Size Single Pack
Duration 2-6 weeks
Volume 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Lilac Hair Dye is a pastel shade of purple, perfect for creating a gorgeous light hairstyle. The La Riche formula is designed to condition while it colours for a fresh feel to your hair. The ingredients are also vegan-friendly, cruelty-free and PPD free so you can have peace of mind while you enjoy transforming your hair into a pastel purple shade.

How do you use La Riche Lilac hair dye?

Start with towel-dried hair and make sure to wear gloves whenever handling hair dye. Use a tint brush or comb to help evenly cover your hair with La Riche Lilac. Once you have covered your hair with Directions Lilac, leave the dye to process for 15-30 minutes. The last step is to rinse your hair to complete your pastel purple hairstyle.

Always perform a patch test before dyeing your hair to check for an allergic reaction and make sure to read the instructions that come with your hair dye. For more tips about dyeing your hair visit our Hair Dye Guides.

Directions Lilac On Brown Hair

Directions Lilac is a light pastel shade of purple which means it is best used on bleached blonde or platinum hair. If you would like to dye your brown hair purple then you may prefer one of the darker shades in the La Riche range. Some people like to use Directions Lilac on yellow hair to help reduce any brassy orange tones, although it is important to note that La Riche Lilac is a hair dye and not a toner so may only give a subtle change.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: