PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 2392
Brand La Riche Directions
Colour Purple
Hair Product Semi Permanent Hair Dye
Pack Size Single Pack
Duration 2-6 weeks
Volume 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Violet Hair Dye is a vibrant purple hair dye that is perfect for creating all kinds of hairstyles including punk and rockabilly. The La Riche Directions hair dye formula is designed to condition while it colours so you can enjoy a healthy feel. Directions hair dye is also vegan-friendly and cruelty-free.

How do you use La Riche Violet hair dye?

La Riche Violet hair dye is designed to be used on towel-dried hair. Make sure to wear gloves when applying your Directions hair dye. Evenly spread the hair dye on your hair using a tint brush or comb. Leave the hair dye to process for 15-30 minutes before thoroughly rinsing your hair to complete your purple hairstyle.

Before you begin dyeing your hair always make sure to read the instructions and perform a patch test to check for allergies. Visit our hair dye guides for more tips and tricks.

Directions Violet On Brown Hair

This Directions Violet hair dye may give a subtle tint to dark hair. For the best results apply La Riche Directions Violet to pre-lightened bleached hair. On blonde or light brown hair, you may get a subtle purple hair colour. To check the results on your hair colour, make sure to do a strand test.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: