PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 72509
Brand La Riche Directions
Colour Blue
Hair Product Semi Permanent Hair Dye
Pack Size Four Pack
Duration 2-6 weeks
Volume 4 x 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Lagoon Blue Hair Dye is a light ocean shade of blue hair dye. La Riche Lagoon Blue is available here in a multipack - perfect for those with long hair or to keep your colour topped-up and fresh. La Riche hair dye is vegan friendly and cruelty free, with a conditioning formula to keep your hair feeling nourished.

How do you use La Riche Lagoon Blue hair dye?

To use La Riche Lagoon Blue hair dye, wash hair and towel dry. Always wear gloves when handling hair dye to prevent staining. Next, apply your Lagoon Blue hair dye evenly and allow the hair dye to process for 15-30 minutes. Finally, thoroughly rinse your hair to complete your blue hairstyle.

Always make sure to read the instructions before you dye your hair and perform a patch test. For more tips about dyeing your hair visit Blue Banana Hair Dye Guides.

Directions Lagoon Blue On Brown Hair

Directions Lagoon Blue on brown hair may give a subtle hint of blue but for dark hair we recommend using a darker shade of La Riche blue hair dye. Lagoon Blue hair dye works best on bleached pre-lightened hair. To see how your Directions hair dye will look on your hair colour, make sure to perform a strand test before dyeing all your hair.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: