PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 2814
Brand La Riche Directions
Colour Red
Hair Product Semi Permanent Hair Dye
Pack Size Single Pack
Duration 2-6 weeks
Volume 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Pillarbox Red Hair Dye is one of the most popular shades of semi-permanent hair dye in the Directions collection. This bright red hair dye is perfect for pairing with all kinds of hairstyles including rockabilly and punk. The La Riche formula is vegan-friendly and is designed to condition while it colours for a healthy feel.

How do you use La Riche Pillarbox Red hair dye?

When using La Riche Pillarbox Red hair dye make sure to wear gloves and apply to towel-dried hair. Evenly cover your hair with Pillarbox Red dye using a tint brush or comb. Allow your hair dye to process for 15-30 minutes and then thoroughly rinse your hair to lock in your new red hair colour.

Always make sure to read the instructions before using any hair dye and perform a patch test to check for allergies. For more information about dyeing your hair at home, see Blue Banana Hair Dye Guides.

Directions Pillarbox Red On Brown Hair

Directions Pillarbox red may give a tint to dark hair, especially light brown and blonde natural hair. For best and most vibrant results apply La Riche Pillarbox hair dye to bleached hair. To test how Pillarbox Red will look on your hair colour, simply perform a strand test before you dye all your hair.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: