FEATURES

PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 

SPECIFICATIONS

SKU 142551
Brand La Riche Directions
Colour Purple
Hair Product Semi Permanent Hair Dye
Pack Size Single Pack
Duration 2-6 weeks
Volume 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide

DESCRIPTION

Indulge in a brand new La Riche Deep Purple hair colour. This luscious shade of purple hair dye is an absolute purple dream with its offering a darker, serious and sophisticated purple tones. If you've been searching for an alternative new deep purple hair dye then we're sure that this hair dye will help to tick all of the boxes!

This exciting Directions Deep Purple colour is sure to make you head of hair stand out from the rest. The darker shades are sure to be right at home atop a range of natural hair colours. If you have a very dark natural colour it may be worth considering a pre-lighten or bleach before undergoing your new deep purple hair colour transformation. There's plenty of goodness in the hair dye formulation which certainly helps when it comes to not only colouring, but also the hair condition. The gentle, vegan-friendly hair dye formula is peroxide free and is gentle to the hair as it colours. Try out La Riche Directions Deep Purple to see the awesome purple results for yourself. 

Unlock a whole new exciting purple hair colour potential with this new shade from La Riche Directions. Hair dye veterans to hair dye newbies are sure to love the new tones of this deep purple dye.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage. Ensure you read and follow the instructions included when using this product.

Related Products

La Riche Directions Colour Hair Dye 88ml (White)
La Riche Directions Colour Hair Dye 88ml (White)
La Riche Directions Colour Hair Dye 100ml (Dark Tulip)
La Riche Directions Colour Hair Dye 100ml (Dark Tulip)
La Riche Directions Colour Hair Dye 88ml (Rose Red)
La Riche Directions Colour Hair Dye 88ml (Rose Red)
La Riche Directions Colour Hair Dye 100ml (Plum)
La Riche Directions Colour Hair Dye 100ml (Plum)
La Riche Directions Colour Hair Dye 88ml (Carnation Pink)
La Riche Directions Colour Hair Dye 88ml (Carnation Pink)
La Riche Directions Colour Hair Dye 100ml (Cerise Pink)
La Riche Directions Colour Hair Dye 100ml (Cerise Pink)
La Riche Directions Colour Hair Dye 88ml (Flame Red)
La Riche Directions Colour Hair Dye 88ml (Flame Red)
La Riche Directions Colour Hair Dye 88ml (Lagoon Blue)
La Riche Directions Colour Hair Dye 88ml (Lagoon Blue)
La Riche Directions Colour Hair Dye 88ml (Ebony Black)
La Riche Directions Colour Hair Dye 88ml (Ebony Black)
La Riche Directions Colour Hair Dye 88ml (Atlantic Blue)
La Riche Directions Colour Hair Dye 88ml (Atlantic Blue)
La Riche Directions Pre Colour Shampoo (250ml)
La Riche Directions Pre Colour Shampoo (250ml)
La Riche Directions Colour Hair Dye 88ml (Silver)
La Riche Directions Colour Hair Dye 88ml (Silver)
La Riche Directions Colour Hair Dye 4 Pack 88ml (Violet)
La Riche Directions Colour Hair Dye 4 Pack 88ml (Violet)
La Riche Directions Colour Hair Dye 4 Pack 100ml (Poppy Red)
La Riche Directions Colour Hair Dye 4 Pack 100ml (Poppy Red)
La Riche Directions Colour Hair Dye 4 Pack 88ml (Pink Carnation)
La Riche Directions Colour Hair Dye 4 Pack 88ml (Pink Carnation)
Manic Panic Amplified Hair Bleach Flash Lightning Kit (40 Volume)
Manic Panic Amplified Hair Bleach Flash Lightning Kit (40 Volume)