PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 72463
Brand La Riche Directions
Colour Red
Hair Product Semi Permanent Hair Dye
Pack Size Four Pack
Duration 2-6 weeks
Volume 4 x 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Poppy Red Hair Dye is now available as a multipack. Enjoy 4 tubs of this red hair dye - perfect for those with long hair or to top up your colour. This classic colour is a go-to shade for all kinds of vibes including rockabilly and punk. With La Riche's conditioning formula you can make sure your hair stays in top condition too!

How do you use La Riche Poppy Red hair dye?

Before you begin make sure to read the instructions with your hair dye and perform a strand test. La Riche Directions should be used on washed and towel-dried hair for best results. Apply evenly to your hair and comb through for full coverage. Allow your red hair dye to process for 15-30 minutes before rinsing your hair to complete your red hair transformation.

Always make sure to wear gloves when handling hair dye and use old towels as it can cause stains. For more tips head to Blue Banana Hair Dye Guides

Poppy Red Directions On Brown Hair

Poppy Red La Riche Directions Hair Dye is best applied to bleached hair but may give a tint to darker hair colours, including brown. This red hair dye has pink undertones so in order to enjoy a true red shade make sure to apply to pre-lightened and toned hair. Why not perform a strand test to check the colour results on your hair before you fully dye your hair?

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: