PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 119314
Brand La Riche Directions
Colour Red
Hair Product Semi Permanent Hair Dye
Pack Size Single Pack
Duration 2-6 weeks
Volume 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Rubine Hair Dye is a gorgeous shade of magenta hair dye that will turn you into a ruby-headed vixen! This gorgeous colour is made using La Riche's conditioning formula to help keep your hair looking and feeling healthy. Directions semi-permanent hair dye is also vegan-friendly and cruelty-free.

How do you use La Riche Rubine hair dye?

To use La Riche Rubine hair dye, wash and towel dry your hair. Remembering to wear protective gloves, evenly apply your Rubine dye to your hair. Set a timer and leave to process for 15-30 minutes after application. Thoroughly rinse your hair to complete your new hairstyle.

Before you use La Riche Rubine hair dye make sure to read all instructions and always perform a patch test on your skin. For more information visit Blue Banana Hair Dye Guides.

Directions Rubine On Brown Hair

Directions Rubine hair dye on dark hair is likely to leave subtle hints of fuchsia. On light brown or blonde hair, you can enjoy more vibrant tones. For best results and a bold purplish-red look, apply to bleached hair. To see how La Riche Rubine will look on your hair, make sure to do a hair strand test.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: