Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.


SKU 142586
Brand La Riche Directions
Colour Purple
Vegan Friendly Yes
Hair Product Semi Permanent Hair Dye
Hair Dye Pack Size Four Pack
Dye Duration 2-6 weeks
Volume 4 x 88ml
For Best Results Follow Included Instructions
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


The La Riche Directions Ultra Violet Hair Dye 4 pack features a deep indigo shade to give you gorgeous dark purple hair. This La Riche hair dye formula is vegan friendly and contains no ammonia, PPD, or peroxide so you can enjoy a vibrant colour that is gentle to your hair.

The La Riche Directions Ultra Violet shade is sure to help you complete all kinds of cool hair dye styles from dip dye, to highlights, to rainbow styles. This dark shade of purple hair dye may give a tint to darker hair colours and is likely to colour lighter hair colours but for vibrant results it can be worth bleaching and toning your hair first.

This hair dye multipack means that you can enjoy your ultra violet hair colour for longer. You are sure to have plenty leftover for touch-ups or if you have long hair this 4 pack will help you to get full coverage. We can't get enough of this stunning new colour so why not make La Riche Directions Ultra Violet Hair Dye your next colour to try?

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage. Ensure you read and follow the instructions included when using this product.