Software Your Data May Come Into Contact With
It is essential for us to share certain categories of our customer information database to allow for successful orders and quicker payment transactions. Below is a list of services where your information may be shared in order to complete the order. We, Arcadant BV Limited, have provided the following information for each third party.
- Which Data Types Are Being Shared
- With Whom The Data Is Being Shared
- Why The Data Is Being Shared
When a payment is made on www.bluebanana.com, we provide the following Payment providers with the following information regarding your order.
Sage Pay: once an order has been completed successfully with an online payment, we provide Sage Pay with a customer’s billing / delivery address, name, email address, phone number and order total.
PayPal: once an order has been completed successfully with a PayPal payment, we provide PayPal with the specific customer delivery name and the delivery address. No payment details or information is visible to, or stored by, Blue Banana.
Courier & Returns Companies
Couriers: When the order is dispatched from Blue Banana, the following couriers are given ordered product(s) information, customer’s delivery address, name, email and phone number. This ensures the fast and speedy delivery of items dispatched from our distribution centres. Please find our listed couriers below and see their individual privacy policies for more information on data storage and retention times.
Aramex: This software holds order information so that customers can easily request a return. This software holds the order information (such as order number, delivery address, customer name, email address and phone number) for customers from the following countries: AT, BE, DK, FI, FR, DE, IE, IT, LU, NL, ES, SE and US.
Web Analytics Tools
To aid the continual growth of Blue Banana as an online web store, we have the following third party scripts running in the background. These scripts are able to record and monitor data regarding customer behaviour and how they interact with the website.
Google Analytics: This software is used to track customer behaviour as they enter and use our site. The analytics tracking code is placed on every page on our site and can record information including, but not limited to, the following dimensions:
- User Location
- User Gender / Age Range
- User Device Type
- User IP Address
It can also monitor the following behaviour and interactions within the site.
- Search Terms Used To Find The Site
- Pages Used To Enter / Exit The Website
- Page Metrics (time on page / number of pages visited)
Google AdWords: This tracking code is used to track whether or not a customer makes a purchase after clicking on a sponsored advertisement. All data remains anonymous, and metrics are solely taken from a customer’s visit to our website. This includes information including, but not limited to, the following:
- Search Terms Used To Find The Website
- The Specific Ad Clicked On
- Whether Or Not The Visit Converts Into A Sale
Bing Ads: This advertising service receives the cookies from a customer visit which can indicate whether or not a customer visiting a site has made a purchase. All information retrieved from browsing session cookies are anonymous and non-identifiable.
Hotjar: Blue Banana uses this software to record a customer’s interaction with our online checkout process. Whilst visual mouse movements and clicks are displayed, data entered into forms are not collected and identifying information is redacted from the recording. Each user is assigned a unique ID which keeps the customer anonymous. This ID is saved with the recording and kept to help monitor returning customers. All captured information is stored on Hotjar’s external secure servers, which is then deleted after 365 days. For more information, please visit their Data Safety, Privacy & Security page.
New Relic: This software tests performance metrics which times all of the internal functions and queries that run in the background of the Blue Banana website. It can also test page loading speeds. This deals with zero user information, and any results which are stored are only held for three weeks.
Social Media Conversion Trackers
Facebook Conversions: This software tracks a customer’s behaviour once they have entered our site via Facebook. Predominantly used to track traffic and conversion, any data that is collected by this Facebook app is encrypted with a sha256 algorithm for protection. Details here.
Twitter Conversions: This software tracks whether or not a customer who enters the website via Twitter goes on to purchasing a product. All of the data is anonymous and does not include identifiable customer information, but may include details such as country location, device type and demographic.
AddThis: This allows us to track user interactions with the ‘social share’ buttons located around our site. This means we can monitor products that are more popular and more likely to be shared on social media. All data collected from the app does not include any identifiable customer information.
MaxMind: This service performs MinFraud fraud screenings on customer transactions. This information is used to screen the transaction for fraud, and to calculate a fraud score. We can use this information to avoid chargebacks, or sending fraudulently purchased goods.
The following information is sent to MaxMind when a transaction is made on the website.
- Device Information
- IP Address
- User Agent
- Session ID
- Transaction ID
- Unique Customer ID
- Billing / Shipping address
- Payment Method
- Order Value
- Success / Failure Status of the Transaction.
With this information, the service returns to us a report that details the results of its checks. It can analyse the data to give indication of whether or not the provided information is true or false. MaxMind can store this data to ensure the information provided by us is both valid and aligns with the details provided by other clients. Please see the MaxMind website for more information.
Infusionsoft by Keap: Infusionsoft is our email marketing system which we use for our promotional emails and the latest news on the company. Customers can opt-in and opt-out of this mailing list at any time. The following data is held in Infusionsoft for marketing purposes only:
- Customer First Name
- Customer Last Name
- Country of purchase
- Tags indicating products purchased
- Date of last purchase
Google Trusted Stores: We send order information to Google Trusted Stores to help the successful sending of online store requests. The following information is provided to this service:
- Customer Email Address
- Country Of Purchase
- Order ID Number
- Product ID
- Product SKU
- Product Name
- Product Price
- Total Order Value
- Quantity Of Products Ordered
- Total Discount Values
- Total Shipping Costs
- Date Of Shipping / Recorded Delivery
Opt Out Software
There are internet browser add-ons and extensions that you can install if you do not wish your browsing sessions to be tracked on our website, or other websites that use tracking codes for software such as Google Analytics and Hotjar.