PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
FREE Tint Brush
FREE Tint Brush
We'll throw in a FREE tint brush with every purchase of this hair dye multipack, so you can start applying your brand new colour with ease!
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 72465
Brand La Riche Directions
Colour White
Hair Product Semi Permanent Hair Dye
Pack Size Four Pack
Duration 2-6 weeks
Volume 4 x 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions White Hair Dye is a semi-permanent hair dye that can also be used as a toner to remove any unwanted brassy tones. This white hair dye is available in a 4 pack so if you regularly use toner or want to keep up with the white hair trend, then this multipack will allow you to keep your colour fresh. La Riche Directions hair dye has a conditioning formula that is vegan-friendly to help your hair feel fresh and healthy.

How do you use La Riche White hair dye?

Apply La Riche white hair dye to towel-dried hair for best results. Make sure to wear gloves to prevent staining and thoroughly apply your white hair dye. To get even coverage you can use a tint brush or comb through your hair. Leave your hair dye to process for 15-30 minutes and then thoroughly rinse your hair to lock in your new colour. If you are using La Riche White as a toner then apply it in the same way to your bleached hair before applying your chosen hair dye colour.

Before you use La Riche Directions white toner make sure to read the instructions and perform a patch test. For more information about using hair dye at home visit our Hair Dye Guides.

Directions White Hair dye On Brown Hair

For best results apply Directions White Hair to bleached hair in order to remove the yellow and brassy tones. Directions white hair dye and toner is unlikely to work on brown hair as it is designed to be used on pre-lightened hair. Make sure to perform a strand test before you apply La Riche Directions white hair dye to all your hair.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: