PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
FREE Tint Brush
FREE Tint Brush
We'll throw in a FREE tint brush with every purchase of this hair dye multipack, so you can start applying your brand new colour with ease!
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 123024
Brand La Riche Directions
Colour Orange
Hair Product Semi Permanent Hair Dye
Pack Size Four Pack
Volume 4 x 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


La Riche Directions Fluorescent Orange hair dye is available as a multipack for 4 times the hair dye. This blend of red and orange will give your hair a statement look. Achieve the ultimate bright colour with ease using the easy to follow instructions. Achieve bright orange hair while keeping your hair feeling amazing with the La Riche conditioning formula that is vegan-friendly and cruelty-free.

How do you use La Riche Fluorescent Orange hair dye?

To use La Riche Fluorescent Orange hair dye, start with towel-dried hair and make sure to wear protective gloves when handling hair dye. Apply your Directions orange hair dye evenly to your hair then allow 15-30 minutes of processing time. The final step is to thoroughly rinse your hair to complete your bright orange hairstyle.

For more tips and tricks about dyeing your hair at home visit Blue Banana Hair Dye Guides. Always make sure to perform a patch test before dyeing your hair.

Directions Fluorescent Orange On Brown Hair

Directions Fluorescent Orange on dark hair may not be visible but on light brown or blonde hair, you are likely to see a subtle orange wash. For the full fluorescent orange colour, make sure to apply your hair dye to bleached blonde or platinum hair. To test how this La Riche hair dye will look on your hair, perform a strand test.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: