PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 


SKU 106053
Brand La Riche Directions
Colour Orange
Hair Product Semi Permanent Hair Dye
Pack Size Single Pack
Duration 2-6 weeks
Volume 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide


The ultimate bright orange colour, La Riche Directions Fluorescent Orange hair dye is as vibrant as it gets when applied to bleached hair! This hair dye, formerly called  Directions Mandarin hair dye, is vegan-friendly and cruelty-free. The formula is designed to condition while it colours for fresh and healthy hair.

How do you use La Riche Fluorescent Orange hair dye?

To use La Riche Fluorescent Orange hair dye, apply evenly to towel-dried hair. Using a tint brush or comb can help you to thoroughly cover your hair. Leave the hair dye to process for 15-30 minutes and then thoroughly rinse your hair with water to complete your orange colour. Always make sure to wear gloves when handling hair dye to prevent your skin from staining.

For more information about dyeing your hair visit Blue Banana Hair Dye Guides. Always make sure to read the instructions that come with your hair dye and perform a patch test every time you dye your hair to check for allergies.

Directions Fluorescent Orange On Brown Hair

Directions Fluorescent Orange is a very light shade of hair dye which means it is unlikely to be visible on dark hair colours such as brown. For best results, apply La Riche Fluorescent Orange to bleached pre-lightened hair. To check how this neon orange hair dye will look on your hair colour, perform a strand test.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: