FEATURES

PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
FREE Tint Brush
FREE Tint Brush
We'll throw in a FREE tint brush with every purchase of this hair dye multipack, so you can start applying your brand new colour with ease!
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 

SPECIFICATIONS

SKU 142590
Brand La Riche Directions
Colour Purple
Hair Product Semi Permanent Hair Dye
Pack Size Four Pack
Duration 2-6 weeks
Volume 4 x 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide

DESCRIPTION

Introducing La Riche Directions Deep Purple, available in a 4 pack. La Riche Directions hair dye features rich and gorgeous tones to help you achieve your hair goals! This stunning shade of Directions Deep Purple gives a dark tone that is seriously stunning.

La Riche Directions don't only focus on bringing you fabulous hair colours, they also make sure their hair dye will look after your hair. La Riche is vegan-friendly and cruelty free which means it is packed with gentle ingredients. It also stays away from harsh chemicals such as PPD, ammonia, and peroxide to help keep your hair in top condition while your colour it.

With this handy 4 pack of La Riche Deep Purple you can make sure you have enough for your long locks, touch ups, and for future hair dye ventures. 

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage. Ensure you read and follow the instructions included when using this product.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: