FEATURES

PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 

SPECIFICATIONS

SKU 62436
Brand La Riche Directions
Colour Blue
Hair Product Semi Permanent Hair Dye
Pack Size Single Pack
Duration 2-6 weeks
Volume 88ml
Care Instructions Follow Included Instructions and view our Blue Banana Hair Dye Guides.
Free from Ammonia, Animal Products, Cruelty, PPD, Peroxide

DESCRIPTION

La Riche Directions Atlantic Blue Hair Dye is a magnificent ocean-inspired shade. Made using La Riche's conditioning formula, this deep blue dye will keep your hair looking healthy. Directions semi-permanent hair dye is also vegan-friendly and cruelty-free.

How do you use La Riche Atlantic Blue hair dye?

When using La Riche Atlantic Blue hair dye, you should start with towel-dried hair. After putting on protective gloves, evenly apply your Atlantic Blue dye to your hair. Next, leave the hair dye to process for 15-30 minutes once you have finished applying. After this time, thoroughly rinse your hair to reveal your new brilliant blue hairstyle.

Before you use La Riche Atlantic Blue hair dye ensure you read the instructions and always perform a patch test. For more information visit Blue Banana Hair Dye Guides.

Directions Atlantic Blue On Brown Hair

Applied onto dark hair, Directions Atlantic Blue hair dye may give a subtle blue tone. For light brown or blonde hair, this dye is likely to give your tint of magnificent blue. For best results, apply to bleached hair. To see how La Riche Atlantic Blue will look on your hair, make sure to do a strand test.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

Need help?

Need Help With Your Order?

If you’re in need of additional assistance, our Customer Services Team can help deal with any urgent queries or changes to orders. Our Customer Services team is available Monday to Friday (8:30am to 4:30pm GMT). You can call us between the hours above on:  01579341907

If you are trying to reach us outside of these hours, please use our Contact Us Form to leave us a message. Our agents aim to respond to all queries within 1 working day.

FAQs & Useful Links

If your query isn’t an emergency but you would like some additional info, please take a look through some of our FAQs before submitting your ticket. You’ll find a range of different information and it will help us deal with our waiting customers even faster: