Blue Banana Promotion
Product Key Features
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Create Your Own Style
Create Your Own Style
This hair dye can be used to create a range of styles including rainbow, two tone, ombre, and dip dye. Find out how in our Hair Dye Style Guides
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Product Description
  • Style: Semi Permanent Hair Dye
  • Colour: Antique Mauve
  • Lasts: 2-6 weeks
  • Volume: 88ml
  • Care Instructions: Always Follow Brand Instructions
  • Brand Name: La Riche Directions
  • For Best Results: See Instructions Tab

A new shade of La Riche Antique Mauve is sure to help you totally switch up your hair colour shade. The lighter lilac shade is sure to be a touch of pastel perfection for a look that's totally out of this world! Try the latest shade of Directions Antique Mauve today and see some of the incredible results for yourself. A brand new hair colour could mean a brand new you!


There's plenty to love about this Antique Mauve hair dye! Not only does it make your colour look fabulous, but it'll also be kind and gentle to your hair throughout the colouring process. The peroxide-free and vegan-friendly formula helps to enhance the experience with gentle colouring. So, you can dye with La Riche Directions knowing that you'll not only have the new colour to flaunt, but a whole head of luscious hair! We're loving the look of the La Riche Directions Antique Mauve hair dye and think that you will too.

Antique Mauve is a lighter purple shade of La Riche Directions hair dye which can help you to a achieve gorgeous pastel lilac and lavender hair colours. Get your brand new semi permanent hair colourant today at Blue Banana.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage. Ensure you read and follow the instructions included when using this product.

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Extra Information

View our customer help tabs for more information. Please contact us if you have any questions regarding a product or an order.

Delivery Information
Standard UK Delivery
3 - 4 Working Days

Next Day Delivery
1 - 2 Working Days

Next Day Saturday Delivery
1 Working Day

EU/ROW International Delivery
4 - 6 Working Days
£3.99


£8.99


£13.99


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Please Note: Any customs or import duties are levied once the package reaches its destination country. 

Any additional charges for custom clearance become the responsibility of the recipient.

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Returns & Exchange Information

Returning an item from us has been made extra simple thanks to the Royal Mail pre-paid delivery label, which will allow you to return an item to us from the UK totally free if your return is due to a fault with the item or because of error we have made.

If you are returning an item for any other reason, for example if you ordered the incorrect size or product, you must use a Royal Mail pre-paid label to post your return but we will deduct the cost of the delivery from your refund.

All you need to do to return an item to us is visit https://bluebanana.com/rm and create a pre-paid label with Royal Mail. Fill in a returns form as directed and print out the pre-paid Royal Mail postage label. Attach the label to your parcel and take it to the Post Office to be sent back to us. You should obtain a proof of postage receipt when returning your item.

Make sure you remember to include your returns form with your item and you’ll be sent an e-mail confirming the status of your return as soon as possible. Returns can take up to five days to reach us and will then be processed within 48 hours.

Our Returns Address
BLUE BANANA RETURNS
PRINCE ALBERT HOUSE
LISKEARD BUSINESS PARK
LISKEARD
CORNWALL
PL14 3US


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Product Categories
Customer Help
Call us: +44 (0) 1579 341907
(Mon-Fri 8.30am-4.30pm GMT) or Email us here.