Blue Banana Promotion
Product Key Features
FREE Tint Brush
FREE Tint Brush
We'll throw in a FREE tint brush with every purchase of this hair dye multipack, so you can start applying your brand new colour with ease!
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Create Your Own Style
Create Your Own Style
This hair dye can be used to create a range of styles including rainbow, two tone, ombre, and dip dye. Find out how in our Hair Dye Style Guides
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Product Description
  • Style: Semi-Permanent Hair Dye
  • Colour: Flame Red
  • Volume: 4 x 88ml Tubs with FREE Tint Brush
  • Free From: PPD Free, Ammonia Free, Peroxide Free, Vegan Friendly, Cruelty Free
  • Duration: 2 - 6 weeks
  • Brand: La Riche Directions
  • For Best Results: Follow Included Instructions or view our Blue Banana Hair Dye Guides.

La Riche Directions Flame Red Hair Dye is a stunning muted shade of red with orange tones for a gorgeous rich red colour. Now available as a multipack, with 4 times the hair dye, you can make sure to fully cover long hair or keep your colour looking fresh. The La Riche hair dye formula is designed to condition while it colours, leaving your hair feeling healthy. Directions products are also vegan-friendly and cruelty-free. 

How do you use La Riche Flame Red hair dye?

La Riche Flame Red hair dye is designed for use on towel-dried hair. Put on your protective gloves and evenly apply your hair dye using a tint brush. Once your hair is thoroughly covered with dye, allow 15-30 minutes of processing time. Once the time is up, rinse your hair to complete your new bright red hairstyle.

Always make sure to read the instructions before dyeing your hair and perform a patch test to check for allergies. For more information about dyeing your hair at home visit Blue Banana Hair Dye Guides.

Directions Flame Red On Brown Hair

Directions Flame Red on dark hair may give a subtle tint, especially on light brown hair. However, you may prefer to try a darker shade from the La Riche Red collection. For best vibrant red results, apply La Riche Flame Red to bleached blonde or platinum hair. To check how this hair dye will look on your hair, perform a strand test before dyeing all your hair.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

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Extra Information

View our customer help tabs for more information. Please contact us if you have any questions regarding a product or an order.

Delivery Information
Royal Mail 24 Tracked 
1 - 2 Working Days

Royal Mail 48 Tracked
2 - 3 Working Days


Royal Mail Next Day Delivery
1 Working Day

Next Day Saturday Delivery
1 Working Day

ROW International Delivery
4 - 6 Working Days
£4.99


£3.99*



£8.99


£12.99


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Please Note: Any customs or import duties are levied once the package reaches its destination country. 

Any additional charges for custom clearance become the responsibility of the recipient.

*Free Standard UK Shipping On Orders Over £40

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Returns & Exchange Information

Returning an item from us has been made extra simple thanks to the Royal Mail pre-paid delivery label, which will allow you to return an item to us from the UK totally free if your return is due to a fault with the item or because of error we have made.

If you are returning an item for any other reason, for example if you ordered the incorrect size or product, you must use a Royal Mail pre-paid label to post your return but we will deduct the cost of the delivery from your refund.

All you need to do to return an item to us is visit https://bluebanana.com/rm and create a pre-paid label with Royal Mail. Fill in a returns form as directed and print out the pre-paid Royal Mail postage label. Attach the label to your parcel and take it to the Post Office to be sent back to us. You should obtain a proof of postage receipt when returning your item.

Make sure you remember to include your returns form with your item and you’ll be sent an e-mail confirming the status of your return as soon as possible. Returns can take up to five days to reach us and will then be processed within 48 hours.

Our Returns Address
BLUE BANANA RETURNS
PRINCE ALBERT HOUSE
LISKEARD BUSINESS PARK
LISKEARD
CORNWALL
PL14 3US


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Customer Help
Call us: +44 (0) 1579 341907
(Mon-Fri 8.30am-4.30pm GMT) or Email us here.