Blue Banana Promotion
Product Key Features
FREE Tint Brush
FREE Tint Brush
We'll throw in a FREE tint brush with every purchase of this hair dye multipack, so you can start applying your brand new colour with ease!
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Create Your Own Style
Create Your Own Style
This hair dye can be used to create a range of styles including rainbow, two tone, ombre, and dip dye. Find out how in our Hair Dye Style Guides
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Product Description
  • Style: Semi-Permanent Hair Dye
  • Colour: White
  • Volume: 4 x 88ml Tubs with FREE Tint Brush
  • Free From: PPD Free, Ammonia Free, Peroxide Free, Vegan Friendly, Cruelty Free
  • Duration: 2 - 6 weeks
  • Brand: La Riche Directions
  • For Best Results: Follow Included Instructions or view our Blue Banana Hair Dye Guides.

La Riche Directions White Hair Dye is a semi-permanent hair dye that can also be used as a toner to remove any unwanted brassy tones. This white hair dye is available in a 4 pack so if you regularly use toner or want to keep up with the white hair trend, then this multipack will allow you to keep your colour fresh. La Riche Directions hair dye has a conditioning formula that is vegan-friendly to help your hair feel fresh and healthy.

How do you use La Riche White hair dye?

Apply La Riche white hair dye to towel-dried hair for best results. Make sure to wear gloves to prevent staining and thoroughly apply your white hair dye. To get even coverage you can use a tint brush or comb through your hair. Leave your hair dye to process for 15-30 minutes and then thoroughly rinse your hair to lock in your new colour. If you are using La Riche White as a toner then apply it in the same way to your bleached hair before applying your chosen hair dye colour.

Before you use La Riche Directions white toner make sure to read the instructions and perform a patch test. For more information about using hair dye at home visit our Hair Dye Guides.

Directions White Hair dye On Brown Hair

For best results apply Directions White Hair to bleached hair in order to remove the yellow and brassy tones. Directions white hair dye and toner is unlikely to work on brown hair as it is designed to be used on pre-lightened hair. Make sure to perform a strand test before you apply La Riche Directions white hair dye to all your hair.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

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Extra Information

View our customer help tabs for more information. Please contact us if you have any questions regarding a product or an order.

Delivery Information
Standard UK Delivery
2 - 3 Working Days

Next Day Delivery
1 Working Day

Next Day Saturday Delivery
1 Working Day

EU/ROW International Delivery
4 - 6 Working Days
£3.99*


£8.99


£13.99


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Please Note: Any customs or import duties are levied once the package reaches its destination country. 

Any additional charges for custom clearance become the responsibility of the recipient.

*Free Standard UK Shipping On Orders Over £35

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Returns & Exchange Information

Returning an item from us has been made extra simple thanks to the Royal Mail pre-paid delivery label, which will allow you to return an item to us from the UK totally free if your return is due to a fault with the item or because of error we have made.

If you are returning an item for any other reason, for example if you ordered the incorrect size or product, you must use a Royal Mail pre-paid label to post your return but we will deduct the cost of the delivery from your refund.

All you need to do to return an item to us is visit https://bluebanana.com/rm and create a pre-paid label with Royal Mail. Fill in a returns form as directed and print out the pre-paid Royal Mail postage label. Attach the label to your parcel and take it to the Post Office to be sent back to us. You should obtain a proof of postage receipt when returning your item.

Make sure you remember to include your returns form with your item and you’ll be sent an e-mail confirming the status of your return as soon as possible. Returns can take up to five days to reach us and will then be processed within 48 hours.

Our Returns Address
BLUE BANANA RETURNS
PRINCE ALBERT HOUSE
LISKEARD BUSINESS PARK
LISKEARD
CORNWALL
PL14 3US


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Customer Help
Call us: +44 (0) 1579 341907
(Mon-Fri 8.30am-4.30pm GMT) or Email us here.