Blue Banana Promotion
Product Key Features
Hair Conditioning Formula
Hair Conditioning Formula
This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition. This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best.
PETA Registered Brand
PETA Registered Brand
This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.
Create Your Own Style
Create Your Own Style
This hair dye can be used to create a range of styles including rainbow, two tone, ombre, and dip dye. Find out how in our Hair Dye Style Guides
Vegan Friendly Hair Dye
Vegan Friendly Hair Dye
With a formulation made using ingredients that are 100% free from animal-containing materials, this dye is completely Vegan Friendly! 
Easy To Use
Easy To Use
This hair dye has a neat container that makes it easy to apply meaning no mess! It can also be resealed so that you can save some hair dye to top up your colour later.
Product Description
  • Style: Semi-Permanent Hair Dye
  • Colour: Plum
  • Volume: 88ml
  • Free From: PPD Free, Ammonia Free, Peroxide Free, Vegan Friendly, Cruelty Free
  • Duration: 2 - 6 weeks
  • Brand: La Riche Directions
  • For Best Results: Follow Included Instructions or view our Blue Banana Hair Dye Guides.

La Riche Directions Plum hair dye is a delightfully dark shade of purple hair dye that is sure to turn heads. This magnificent colour is made using La Riche's conditioning formula to help keep your hair healthy. Directions semi-permanent hair dye is also vegan-friendly and cruelty-free.

How do you use La Riche Plum hair dye?

To use your La Riche Plum hair dye, towel dry your freshly-washed hair. Make sure you wear your protective gloves to prevent stains and apply your Plum dye evenly to your hair. Set a timer for 15-30 minutes once you have finished applying it to allow the dye to process. Once time is up, thoroughly rinse your hair to complete your new magenta hairstyle.

Before you use La Riche Plum hair dye make sure to read the instructions and always perform a patch test. For more information visit Blue Banana Hair Dye Guides.

Directions Plum On Brown Hair

Directions Plum hair dye applied onto dark hair may deliver a more subtle grape tone. Applied on light brown or blonde hair, this majestic shade is likely to be be beautifully bright. For best results, apply to bleached hair. To see how La Riche Plum will look on your hair, make sure to do a strand test.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result. This dye is not suitable for use on hair with more than 10% grey coverage.

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Extra Information

View our customer help tabs for more information. Please contact us if you have any questions regarding a product or an order.

Delivery Information
Royal Mail 24 Tracked 
1 - 2 Working Days

Royal Mail 48 Tracked
2 - 3 Working Days


Royal Mail Next Day Delivery
1 Working Day

Next Day Saturday Delivery
1 Working Day

ROW International Delivery
4 - 6 Working Days
£4.99


£3.99*



£8.99


£11.99


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Please Note: Any customs or import duties are levied once the package reaches its destination country. 

Any additional charges for custom clearance become the responsibility of the recipient.

*Free Standard UK Shipping On Orders Over £40

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Returns & Exchange Information

Returning an item from us has been made extra simple thanks to the Royal Mail pre-paid delivery label, which will allow you to return an item to us from the UK totally free if your return is due to a fault with the item or because of error we have made.

If you are returning an item for any other reason, for example if you ordered the incorrect size or product, you must use a Royal Mail pre-paid label to post your return but we will deduct the cost of the delivery from your refund.

All you need to do to return an item to us is visit https://bluebanana.com/rm and create a pre-paid label with Royal Mail. Fill in a returns form as directed and print out the pre-paid Royal Mail postage label. Attach the label to your parcel and take it to the Post Office to be sent back to us. You should obtain a proof of postage receipt when returning your item.

Make sure you remember to include your returns form with your item and you’ll be sent an e-mail confirming the status of your return as soon as possible. Returns can take up to five days to reach us and will then be processed within 48 hours.

Our Returns Address
BLUE BANANA RETURNS
PRINCE ALBERT HOUSE
LISKEARD BUSINESS PARK
LISKEARD
CORNWALL
PL14 3US


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Customer Help
Call us: +44 (0) 1579 341907
(Mon-Fri 8.30am-4.30pm GMT) or Email us here.