★★★★★                    

                    

                        - Brilliant colour with minimal hair damage                    

                    

                        24 Apr 2011                    

                    

                        Really awesome dye. It took a while to build up, but by about 2 weeks of applying the dye every 2 or 3 days, I had a really vibrant blue, despite my brown hair (although I did bleach it a bit first, but not much)and it lasted for about a fortnight barely fading (although whenever i showered I turned the water blue) It didn't damage my hair the way shop-bought dyes do, I'd definately reccomend it! :)