Emily the Strange

The Emily the Strange phenomenon is something that many people don't understand but for those who do, it's almost a way of life. Described as a counterculture character, she is almost spoken about as if a real person, taking on a real life persona. She was created in 1991, intended to be a quiet stranger, making cultural observations via the accompanying clothing range. From this, Emily the Strange clothing has grown into a whole brand with books, comics, novels, accessories and even an animated series being created. She was intended to be a voice for those who felt they couldn't speak out, for those who lived an alternative life but were afraid to show it. Now a large part of pop culture, Emily the Strange has been a character of support for many people around the world.

Emily the Strange is such a seemingly simple character but she has charmed the world with her unfathomable depths and catch phrases such as "I Like Nightmares”, "Wish You Weren’t Here” and "Be Everything You Can’t Be”. Her clothing and products often feature a bleak black and red design and minimalistic style that is also incredibly bold. Emily the Strange has become an icon to young girls who see her as an inspiration to their own style, not that there aren’t plenty of adults who love her unique attitude and stylish clothing. Her fashion and merchandise is adored by lovers of alternative fashion of all ages and Emily certainly doesn’t seem to be going anywhere!

To many, Emily the Strange is merely a character, someone who has been designed as a promotional tool, but to her fans she is much more. Thirteen years old; her favourite colour is black; she's good at school; she likes rock, punk and modern alternative music - she is a great reference point and offers support for thousands of teenage girls around the world. In no particular order, Emily the Strange has been described as:

An Inventor
A Dreamer
An Artist
A Scientist
An Individual
A Skater
A Rocker

As mentioned, Emily the Strange has evolved thanks to the large range of clothing and merchandise featuring her distinctive face. Also included on many items are her four cats - Mystery, Sabbath, Miles and Neechee. T shirts, hoodies, jackets, badges and bags are all on offer in the Emily the Strange clothing range so that fans can truly show their true support for such an iconic character. She has even transcended to heights that even her creators can't have imagined, with tribute being paid by some of the biggest designers in the world, including Marc Jacobs, Valentino and Jean-Paul Gaultier. With the success Emily the Strange has had in the past two decades, it is guaranteed to continue for many more to come.

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