The sensation of Boy London clothing is one that has stormed right over the fashion industry for many years and it’s finally making a comeback. After a brief hiatus, Stephane Raynor has managed to regain control of his enormous empire and start up Boy London once again. With the help of ‘Urban Outfitters’, Raynor has decided to come back and continue with the franchise, but there is a twist! As Boy London clothing originally began in 1976, it’s clear to see that times have changed and things have evolved over the years.
The legendary Boy London clothing mania grew exponentially and sucked in a shed load of celebrities, who were all constantly seen wearing the clothes and sporting the fashion. Some of those celebs are as follows: Boy George, The Pet Shop Boys, Johnny Slut and more. Raynor stated that when he created the company and started making the clothes, it was originally targeting punks. It started off as one small stall in the streets of London, before expanding and becoming a hugely successful business. It was the ‘Romantic Era’ that then took over and became the next target for the Boy London clothing range.
Nowadays Boy London clothing targets the modern scene and produces an original range of cult t shirts and tank tops, as well as other garments and products. They state that they’re back with ‘clean designs’ and ‘bold logos’, giving them a completely alternative look. Boy London clothing is renowned for using the World War Two eagle as their brand logo and it’s adopted a sort of post-modern, punk style.
Back in the beginning, once Boy London clothing had picked up and gained popularity, Raynor went a bit nuts and was obsessed with "always moving onto the next big thing”. Eventually it all became too much for him and he lost control of the Boy London franchise. There was a time when it became extremely difficult to get hold of any their clothes, due to the fact that the business had been lost. Now though, thanks to Raynor and Urban Outfitters, Boy London clothing is back!
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